As Payna Group, one of the pioneers of the retail sector, we believe that food is not only a necessity, but also a source of pleasure, health, and happiness. Today, people are becoming more aware that their food and beverage choices can affect their quality of life. Acting with this awareness, we aimed to enrich people's lives with our packaged products that offer them a unique pleasure.

In 2023, Payna Group made a bold move with the launch of "Payna Baklava", the world's first, long-lasting, and individually packaged baklava. Produced and packaged in state-of-the-art facilities, Payna Baklava ensures that consumers can enjoy the flavor anywhere, anytime.

We're on a mission to make traditional Turkish baklava famous all over the globe with its convenient packaging and 1-year shelf life.