We wanted our traditional flavor baklava to be enjoyed by everyone, anywhere, anytime. We wanted our flavor journey to cross borders.

In Türkiye and around the world, baklava isn't as accessible as other products like chocolate and biscuits. This is because it has a shorter shelf life and loses its flavor more easily.  We wanted to leave an unforgettable taste on everyone's palates with our single baklava, which we offer to baklava lovers. We also wanted to carry the flavor journey everywhere with our baklava, which can be with them at any time and is extremely easy to consume.

• Changes in consumer purchasing patterns have increased the importance of small, portion-type packaging.

• Packaged products are an extension of today's lifestyle.

• Packaging will help our product stand out from the crowd and become more accessible to everyone.

• Factors such as a long shelf life and easy storage will help our product sell in large volumes.